Just Be Proud - About Us

Imagine going to work, scared of what you might be subjected to. Imagine not being able to wake up and go about your business stress free, and constantly worrying what people think about you. For many in the LGBTQIA+ community, this is a daily battle.

At Just Be Proud, our mission is to campaign for; and be champions for equality. In the Workplace, in the Community and everywhere in between. This starts with you. Every purchase of Just Be Proud apparel or accessories helps fuel the fight against inequality, and get us closer to a world we can all be proud of.

In recent years, there have been increased reports of  unrelenting and damaging effects that homophobia and bigotry has on the LGBTQIA+ community. We aim to raise awareness to the increasing number of attacks, instances of degradation and acts of bullying targeted towards LGBTQIA+ people in the workplace, the community and everywhere in between.

In March 2020, a national inquiry into sexual harassment in Australian workplaces concluded almost 40 per cent of Australian women and just over 25 per cent of men have experienced sexual harassment in the workplace in the past five years. (via ABC.net.au)

By creating our line of brand, it is hoped that we as proud LGBTQIA+ people, can be PROUD of who we are, that our families and friends can show their support and be PROUD that we are who we are, with no apologies.

OKAY TV, a new Online Series, will highlight Businesses and Organisations who join the OKAY Campaign, taking a stand against Homophobia, Bullying and Bigotry in the workplace. Funded by sales of our custom T-Shirts, Hoodies, Caps and Tanks, our campaign is intended to disrupt the abhorrent discriminatory behaviours experienced not only by those in the LGBT Community, but anyone who feels unsafe or threatened at work.

Our mission goes beyond Shirts and Hats, it is a message. A message that we will not be looked down on, we will not be treated any less than our colleagues or relatives and that we will stand up and BE PROUD of who we are.

Our motto is simple, #RespectDiversity. It is a straightforward, yet powerful statement that LGBTQIA+ people are deserving of the same level of respect afforded other members in the workplace. We are here, we are PROUD, and we are not going anywhere.