Wear It Purple is a youth-led organisation that exists to support and empower rainbow (i.e. sexuality and gender diverse) young people. Founded in 2010 by two Australian teens, Wear it Purple Day has grown into a world-wide celebration of diversity and pride. The message has travelled around the globe and people have joined us in Australia, New Zealand, UK, USA, Canada, Italy, Germany and the Netherlands.

Wear it Purple has a simple message: you have the right to be proud of who you are. Sexuality or gender identity does not change this. The idea is simple: Wear it Purple if you agree.

Through the public outpouring of support, the aim is for rainbow young people everywhere to know that their support-base is far greater than they could have anticipated. As more purple is seen yearly at school, in workplaces, on the streets and online, we are saying to rainbow young people everywhere: you are not alone.

However, when 61 per cent of young LGBTI+ people report experiencing homophobic verbal abuse, 33 per cent have self-harmed, and are five times more likely than their heterosexual, cisgender peers to attempt suicide… there’s clearly much more to be done.

Putting the fight for talent, future of work, and an increasingly discerning customer base aside, Corporate Australia has a huge opportunity, and many would say, an obligation to create a world in which its customers, employees (present and future), and the community in which it operates is safe, inclusive, and one where everyone can contribute their best and realise their full potential.

This is why, now more than ever, it is important for organisations to show their support for our LGBTI+ young people.

We Invite Businesses, be they small or large, to join us in Celebrating Diversity, in all it's form. Rainbow Young people deserve to feel supported. They deserve to feel safe and valued, much like their non LGBTI+ co-workers and citizens.

At Just Be Proud we are proud to be in a position to champion this cause, every day of the year, and highlight this cause day in, and day out.

To get custom Tees and Apparel with your Business Logo included, email us at info@justbeproud.com.au

Or, shop our full range of Tees, Hoodies, Caps and more, and grab yourself something purple, and show the Rainbow Youth of Today, Tomorrow and beyond that THEY ARE NOT ALONE.